Karen got a call last spring from a board member who had spent several days fielding phone calls about a special education student who had been cursing in front of his second-grade peers. What kind of out-of-control operation are you running over there? - the outraged parents kept demanding. “They acted like I personally decided to let this kid start swearing,” the board member told Karen. “I’m a farmer. I finish cattle. I’m on the board because I care about the school my kids go to. They just don’t understand the special ed laws you keep telling us about.” He was not wrong on any count.
A new study from the Annenberg Institute surveyed more than 8,600 Americans about their knowledge of school boards, and it turns out this school board member’s neighbors are not alone.
Thirty-two percent of respondents couldn’t say whether their local school board members are elected or appointed. Nearly half had no idea when their board elections are held. The public’s best guess for voter turnout in school board races was 28 percent. The actual number is closer to 12 percent.
Meanwhile, 95 percent of those same respondents said school safety was at least somewhat important to them. Eighty-four percent said the same about school cafeteria food (the quality of which is, sadly, largely dictated by the federal Healthy, Hunger-Free Kids Act of 2010.) School board election timing came in at 49 percent.
Your community trusts you with the thing they care about most. They just don’t know who you are, how you got there, or when they had a chance to weigh in.
This Is Not a New Problem. But Now There’s Data.
School boards collectively oversee nearly $1 trillion in annual spending — comparable to federal Medicare and defense spending. Board members set attendance zones, negotiate union contracts, approve curriculum, manage multi-million dollar budgets, and make real-time calls about student safety. They do most of it in near-total obscurity, in communities where local media coverage is thin and voter turnout is thinner.
Here is what board members and superintendents already know and rarely get credit for: the decisions that generate the most public heat are frequently not your decisions at all. Transgender student policies. Special education placement requirements. Teacher tenure protections. Curriculum mandates. The federal government writes the rule, or the state passes the law, and your board implements it. Then you field the calls, the emails, and the two-hour public comment period from a community that has no idea the choice was never yours to make. (See: our farmer friend above.)
The study’s authors note that public awareness of school board governance is especially low in communities without robust local media — which describes most of Nebraska, South Dakota, and Wyoming precisely. The accountability mechanisms that are supposed to connect boards to their communities are running at a fraction of capacity. That is not a failure of your board. It’s a structural reality of governing in rural America.
What the Study Gets Right About Teachers, Too
Here’s a finding that runs against the conventional wisdom: teachers support moving school board elections to the same day as national elections at a rate of 72 percent. That is higher than the general public’s 55 percent. The assumption has always been that teachers and their unions benefit from low-turnout off-cycle elections. Turns out teachers, like most people, just want a more representative process. This is worth knowing the next time someone tells you your staff is working against the community.
In fact, you should consider sharing the study's findings with your entire board at your next meeting. The data provides a useful point for a conversation about governance and public accountability.
A Quick Aside
We’ve built a board self-evaluation platform designed for exactly the environment this study describes — one where external accountability is unreliable and boards need a structured internal process to hold themselves to a standard. If your board is planning a summer retreat or looking for ways to grow as a board, it’s worth a look. Details at ksbschoollaw.com/evaluation-platform or email ksb@ksbschoollaw.com.
Before You Go: Its Policy Season!
Speaking of things the government requires that the public will eventually blame you for — our annual policy webinar walks you through every state and federal update your board policies need to reflect before next school year. Nebraska subscribers, that’s tomorrow (Tuesday, June 2). South Dakota subscribers, yours is June 16. If you’re not subscribed to our policy service, you can find more detail about the service at www.ksbschoollaw.com/policy-service-.
